Case Study: Theatre & Creative Venues
Switching on potential for performing arts space
An independent community theatre and studio venue, needed to balance subsidising creative support with commercial savvy.
It turned to Switch when it was looking for an online solution that could help manage all of its facilities and operations in one place.
Profitable productions
To serve its community of creatives, the theatre needed to provide a number of services free of charge to support up and coming artists.
To supplement this and be able to operate viably, it wanted to maximise the income from commercial operations, such as tickets to performances and events, food and drink from the cafe bar and meeting room hire.
Improving performance
The theatre wanted an online event and venue management system that could incorporate its multiple revenue streams in one place, from the use of facilities, private hire of studio and meeting space, to drop in co-working, box office events and its thriving cafe.
It also required an online booking system, to improve and simplify the customer experience, and remove the complex administration of managing multiple services. The management team needed to be able to differentiate between its various customer groups and implement strategies for generating new business and developing new customer offers.
In addition, the solution needed to accommodate a number of existing long term booking commitments to ensure block or repeat bookings were honoured.
Rave reviews
Since implementing the Switch online property management system, with live availability, instant online payment and box office functions, the theatre has seen a 10% increase in the number of leads generated and a 40% improvement in booking conversions.
Switch has allowed the independent theatre team to confidently promote their services for online booking, knowing the system is configured to manage the customer’s situation appropriately.Using its discounts and promotions tool, Switch was able to allocate credits to specific clients which could be redeemed against certain types of bookings. And, using the repeat booking tool and customer portal, clients are able to manage their own booking needs and reserve the space as they need it.
